Since 2003 my wife and I have been successfully selling online. We have two main web sites, Abc Baby Gifts selling baby gifts and Snuggle Feet selling baby shoes. Also my wife does great 3D baby casting. Check them out!
We have used software called Actinic to manage the products online, print invoices and help with dispatching goods.
The site design is done by me and my wife, we do not use Actinic templates. We have used Actinic ecommerce software since version 6.
Actinic was recommend by Debbie from Not Just Balloons.