Google
Adwords - Pay per click
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Google’s Adwords and Adsence
Adsense is a great way of making money from the internet. Adsense is Google’s opportunity for web site owners
and advertisers to use their site to place Google’s ‘Pay
per click’ ad’s from the Adwords program.
First you have to understand Google’s Adwords,
Adwords was designed for web sites to get to the top of
Google’s and it’s partners search engine results by charging
for little boxed ad’s next to it's natural search results.
How it works
Here's how it
works, go to www.google.co.uk and do a UK only search for
the term ‘baby gifts’, the no.1 site coming
back on the natural search results is www.baby-gifts.co.uk,
the whole top 10 results are compiled by Google's
complex and secret algorithm. If your site is not
lucky enough to appear in the top 20 and you sell ‘Baby
gifts’ then you may want to sign up for Google’s Adwords program.
If you look
at the results for search term ‘Baby Gifts’ you will see
little boxes down the right hand side and the top of your
screen showing Ad’s for sites selling baby gifts. These
sites are in the Adwords program. If you
were to click on one of those ad’s it would cost the site
owner a ‘Pay per click’ fee, (money in
Google’s bank account).
The sites at
the top of the page are paying about 65p a click and sites
at the bottom about 40p a click. So basically you are
bidding on lucrative search term keywords like ‘baby gifts’, ‘christening
gifts’ 'Web design' 'Search
engine optimisation' and so on. The longer, less
popular and less lucrative search term say like ‘baby
gifts for a newborn boy’ would only cost you maybe
25p for top placement and 10p for the bottom of page.
Adwords is a
very advance and powerful ‘Pay per click’ internet adverting
system, you bid for ‘Keywords’ that target the right
customer to your site, you set a daily budget on how much
you are prepared to pay and Google do the rest. I read in
'The Times' newspaper recently that the low cost airline
‘Easy Jet’ are paying Google a reported £15,000 a day on
Google Adwords, no wonder Google is the biggest media
company in the world.
The Google
Network
When you sign
up for Adwords, you have a choice to display your ad’s on Google search engine only or Google’s
network of sites and partners. Personally in all my Adword’s
campaigns to date I always show my ad’s on Google only, as I
feel showing ad’s on the network is a compete waste of
money.
‘The
Google network’ is you! If you have signed up and
been approved by Google for it’s Adsense program, Adsence is a way for you to tap
into some of Google large advertising income by placing
their ad’s on your site, when a visitor to your site clicks
on a Google Adwords ad, you make money.
So if your
site was showing ‘baby gifts’ ad’s and
someone clicked on one of the top paying ad's(65p) you would
make about 21p from Google. Even thought Google keeps it a secret on what the
percentage is on your share of the ‘Pay per click’ ad,
research says it’s about one third.
That's the basic write up on
Google's Adwords
We also have
a page about search engine optimisation (SEO),
because this is your goal as a web site owner, getting off
the Adwords program and getting into the
natural search engine results, will save you thousands in
the long run.
So
to recap : GOOGLE ADWORDS - YOU PAY
GOOGLE TO ADVERTISE YOUR SITE.
GOOGLE ADSENSE - GOOGLE PAYS
YOU TO SHOW AD'S FROM THE ADWORDS PROGRAM ON YOUR SITE.
If you
need a free hot list of Top Paying Google Adsense Keywords then click here.
Free download of an
Ebook on how to make money from Adsense
